Our target audience is parents of children, probably aged between 5-11. We want our film to show the parents that the film is suitable for their children and caters to their child's interests. So that means our target market is for children because they spend most of their time playing with toys and our film is about toys.
But the film will also be enjoyed by adults. All adults were once children and so they may want to watch the film to remember their childhood when they used to play with toys. We may contain some humor that the children wont take notice of but will make the film interesting for adults so they watch it alongside their children. Our film will be aimed at boys and girls because the characters who are the toys can be played by both and we want to involve a mixture of genres to interest a wide audience and to make a film the whole family can enjoy.
But the film will also be enjoyed by adults. All adults were once children and so they may want to watch the film to remember their childhood when they used to play with toys. We may contain some humor that the children wont take notice of but will make the film interesting for adults so they watch it alongside their children. Our film will be aimed at boys and girls because the characters who are the toys can be played by both and we want to involve a mixture of genres to interest a wide audience and to make a film the whole family can enjoy.
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